Great photos get the swipe. Then your words decide whether it turns into a conversation — or a dead match. After fixing hundreds of profiles, we see the same bio, prompt and opener mistakes again and again. None of them are about how you look. All of them are easy to fix.
01. Writing a bio that could be anyone's
"Love to travel, into food, work hard play hard, looking for someone to laugh with." This describes roughly every human alive. A bio's only job is to sound like you specifically — and to give someone an obvious thing to message you about.
02. The recycled clichés
Some lines are so overused they've become invisible — or a punchline. If you've seen it on fifty other profiles, delete it:
- "I'm fluent in sarcasm"
- "Looking for my partner in crime"
- "Here for a good time, not a long time"
- "I love The Office" / "tacos and travel"
- "Work hard, play hard" / "living my best life"
It's not that these are evil — it's that they do zero work. They tell no story and start no conversation.
03. The list of demands (and the negativity trap)
"No drama. No liars. Don't waste my time. If you're just going to ghost, don't bother." Even if it's all fair, it reads as bitter, not confident — and it makes you sound like hard work before you've even met. Your profile is a first impression, not a complaints form.
04. Wasting your prompts (Hinge especially)
Prompts are free real estate and most people fill them with one-word throwaways. "Two truths and a lie: I'm fun, I'm cool, I'm boring." A good prompt does one of two things: reveals something specific, or hands the other person an easy way in.
05. No hook — nothing to reply to
The single biggest reason matches go nowhere: there's nothing to grab onto. The best profiles plant a clear conversation starter — a question, a mini-debate, a "change my mind." You're not writing a CV; you're opening a door.
06. The opening message that ignores their profile
"Hey." "Hi how are you." "😍". Low-effort openers get low-effort results. The fix is almost embarrassingly simple: react to one specific thing on their profile. It shows you actually looked.
The one rule underneath all of this
Be specific, be warm, and always leave a door open. Specificity makes you memorable, warmth makes you approachable, and an open door gives people a reason to reply. Get those three right and an average-looking profile will outperform a gorgeous one with a blank, bitter, or cliché bio.
We write the strategy, not just shoot the photos
Our Full Profile package covers your bio, prompts and the order of it all — built on real dating-app conversion data. London-based.
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